Sunday, February 15, 2009

"Make it less annoying"

Say whatever you want but when you go with that survey to any of your responders, its deeply annoying for them to fill it up. Though you might feel all happy that you have got another guinea pig through your persuasive skills, he/she is not receptive and does not care a damn for your research. They just want to get done with it irrespective of the quality of their answers.

I wrote a post on Customer Insights and Marketing Research here. In the post I argued that the MR process through Surveys is very time consuming and waste of time and effort because of the type of questions asked and their sheer number. I also mentioned that there is a need to make the process "less annoying" if not some thing which your responders will love.

Seth Godin today, writes a post in which he gives 5 tips as to make the surveys less annoying for the responder and much more effective.

Are all you Marketing guys are listening?

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